D2Cdecode
Real stories from D2C founders who've built successful brands.Learn from their journeys, challenges, and wins.
Allison Ellsworth nearly went broke selling her apple cider vinegar soda at farmers markets. Then came Shark Tank, a brutal rebrand, and a Walmart deal that led to a $1.9 billion PepsiCo acquisition. Here's how she did it.
D2Cdecode Team
More Stories
From $100K to $400M in 6 Years: How Olipop Scaled to 50,000 Stores
Ben Goodwin and David Lester personally delivered their first cases to 40 California stores. Six years later, Olipop generates $400M annually and is valued at $1.85B. Here's how they built the prebiotic soda taking over Walmart, Target, and Costco.
D2Cdecode Team
Three Sisters Took Tahini from 350 to 4,500 Stores in Two Years
Amy, Shelby, and Jackie Zitelman started Soom Foods in 2013 to share their love of tahini. In 2024, they launched in 989 Walmart stores and ended the year in 4,500+ locations. Here's how this family business is scaling without losing its soul.
D2Cdecode Team